Airport Business Intelligence, Dashboards and Heat Map Analysis

CA+ provides airports with a Business Intelligence (BI) platform specifically designed to manage non-aeronautical revenues such as revenues derived from:

  • Retail
  • F&B
  • Car Parking
  • Car Rental
  • Hotels
  • Advertising

CA+’s Business Intelligence platform allows airports to access and analyse sales data on the fly for a deeper understanding of sales patterns, whilst equipping them with the operational knowledge to positively influence its performance.

By capturing concessionaire sales data at a transaction level and combining it with passenger and flight information, airports are able to comprehensively understand non-aeronautical performance using role-based dashboards which include a variety of charts, heat maps and grids based on tailored Key Performance Indicators (KPIs).

CA+ can improve an airport’s financial performance through extensive BI reporting covering non-aeronautical revenue streams.

CA+ enables airports to:

  • Compare non-aeronautical revenue per passenger against routes, airlines, product categories and more
  • Assess sales and revenues by product category, concessionaire category, date, time, terminal and a wide range of other useful metrics
  • Gain a better understanding of airport retail streams and passenger propensity
  • Identify conversion rates of passengers on any particular route
  • Influence gate allocations to assist in flow management of flight passengers past specific zones
  • Adjust the airport retail mix to achieve higher revenue
  • Assess performance of marketing initiatives and increase responsiveness to trends and events
  • Improve negotiation elements with concessionaires and airlines
  • Improve individual and collective concessionaire performance
  • Streamline the decision making process based on real-time analysis

BI Dashboards with Customisable Charts, Heatmaps and Grids.

Dashboards are an integral part of CA+ and a great way to view Key Performance Indicators (KPIs) at a glance. Through the use of a variety of charts, heatmaps and grids, CA+ can quickly and efficiently present non-aeronautical data updated in real-time, allowing airports on-the-fly optimisation and plan long-term strategy without any data clutter. Below are some typical BI dashboard examples:

  • Basket Value by Country, Date
  • Footfall by Country, Date
  • Passengers Comparison by Date, Region, Destination, Flight
  • Revenue Comparison between Actual and Budgeted Revenues
  • Concessionaire Benchmarking
  • Sales Averages and Comparisons by Date, Time, Flight, Airline, Terminal, Product Category, Revenue Stream, Country
  • Sales per Pax by Airline, Destination, Country, Date Flight, Shop Category

sidepicAirport BI Builder Module

The CA+ BI Builder allows airports to create new analysis components and queries based on tracked non-aeronautical activities. This addresses the needs of ad-hoc reporting and increases the independence from the vendor

Reporting and Statistics

A set of dashboards are pre-set with CA+ and these are based on global airport KPIs. New dashboards can be configured provided the data is being captured at the required level. Below are some typical BI dashboard examples:

  • Basket Value by Country, Date
  • Footfall by Country, Date
  • Passengers Comparison by Date, Region, Destination, Flight
  • Revenue Comparison between Actual and Budgeted Revenues
  • Concessionaire Benchmarking
  • Sales Averages and Comparisons by Date, Time, Flight, Airline, Terminal, Product Category, Revenue Stream, Country
  • Sales per Pax by Airline, Destination, Country, Date Flight, Shop Category

Reporting and Statistics

In addition to the BI Dashboards, data can also be exported through the reporting and statistics section within CA+ allowing data to be filtered and exported to a number of preferred file formats including pdf, xlsx, rtf, html and csv amongst others.