CA+ houses a powerful BI and analytics engine that can interpret data about prevailing and underlying trends allowing operators to take a proactive approach in improving their operations.

CA+ acts as a catalyst to allow you to understand your business and industry as a whole, whilst providing the intelligence needed to assess highly-targeted and effective promotional campaigns.

The process of customer discovery is made easy by the integration of CA+ with loyalty programs, using analysis of collected data to target effective promotions and then assessing their effectiveness both during and after their run.

Through the use of loyalty programs, CA+ can run real-time statistics allowing operators to assess the effectiveness of campaigns as they happen.